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This book is great in that it focuses on a few main channels for bringing in traffic, instead of discussing dozens and more ways, many of which are outdated today or just not worth the effort and money for the long haul. Plus the author's `Action Plan' section sums up why this is an excellent book to have on hand. It helps with building your own marketing and PR plan: learn the specifics for your focus and how to develop your own customizable plans, even addressing any negative or other potentially difficult communications on the web today. Two thumbs up.
Just nothing special in this book. I read it once, highlighted it, and it has not come off my bookshelf since. Would not buy it twice or recommend it to anyone I liked. Just another book.
I really liked this book. It's has great examples about the new social media world. I'm from Portugal and I have a good english, but this book is really easy to reed.
But you can't just stand on the virtual sidelines and post only when you have something for sale or a comment about your products and services. The action plan part of the book is all about implementation, for example how to start a blog, what to write etc. Reacting quickly and honestly in the same forums where the discussions are taking place is essential * Marketers must take active participation in the communities that matter for their markets. Instead companies must first workout what they want to achieve, who their buyers are and then engage them.
* You must now think like a publisher. There are lots of examples and ideas to get you going, but David does NOT tell you what to do, if that's what you are looking for this isn't the book. There is a lot of information in it, it is suitable for complete newbies, and for people who know what they are doing there are lots of examples to get your creative juices flowing.Below are some bits that I enjoyed which are direct quotes from the book. This is one of those books which you pick up refer to a chapter or two, put it back down and then pick up again next time you need it. It includes lots of examples of how the different ideas have been used in businesses.
Thinking of the web as a city, rather than a newspaper, and bloggers as individual citizen voices provides implications for all net-citizens. * "you can't reheat a souffle" John Frazier from Quinn & Co talking about the Tourism Queensland Best job in the world campaign * For content that is best delivered via audio or for buyers who prefer to listen to content, podcasting is obviously essential. That's akin to believing everything you hear on the street or in a bar. * The new rules of finding a job require you to share your knowledge and expertise with a world that is looking for what you have to offer * It is critical to respond quickly to situations as they unfold on the web. * Social media sites are places that people congregate to discuss things that are important to them * Thanks to the power of search engines, my blog is also the most vital and effective way for people to find me.
* The good news is that blogging most certainly generates returns for anyone who creates an interesting blog and posts regularly to it * Should you believe everything you read on blogs. Good afternoon, Social Rabbit here with your guide to the world of social media.Mental Monday is back this time I am reviewing The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott.This is book has 21 chapters in three parts starting with how the web has changed the rules of marketing and PR, moving onto web based communications to reach buyer and the third part is action plans to harness the web.The book explains the different areas of marketing and pr including blogging, video, news releases, web sites, website content and writing marketing plans. * The challenge for marketers is to harness the amazing power of viral * The more I research websites - and I've checked out thousands over the past several years - the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right - as if the creator of the sites cares a great deal and wants her passion to shine through.
You should develop an editorial plan to reach your buyers with focused content in the media that they prefer * Clearly and simply articulate what you want people to believe * An effective web marketing plan requires an understanding of the ways your buyers speak and the real words and phrases they use. This is important not only for building a positive online relationship with buyers, but also for planning effective search engine marketing strategies * web content sells any product or service and advocates any philosophy or image * An effective web marketing and pr strategy that delivers compelling content to buyers gets them to take actionIf you are just trying to get your head around what can be achieved in marketing online this is a good place to start, it lays out what you need to know in an easy to understand format. What works is a matter of creativity, timing and appeal to the audience.
The implementation is at a basic level, so for people wanting detail you will need to go elsewhere. This book will get you started down that road, but for those of you who are not creative, use this to find out more, and then hire someone to get creative for you.Have you read this book. Every word of every post is indexed by Google.
Hell no. As this Rabbit knows marketing and PR in this internet day and age is not a cookie cutter one size fits all businesses/results. Tell me what you think in the comments below or on the Social Rabbit Facebook Page.[.].
As the title suggests, the book starts by explaining the new rules of marketing and PR by contrasting with the old way of doing things. Most books about social media and branding offer mere suggestions on how to use the tools and sprinkle success stories throughout the text to support their theories. For example, the author goes beyond suggesting that you establish a blog for your brand and tells the readers why and how they should go about establish a blog; suggesting things like making the blog the first step in establishing a social media presence and leveraging it with links to other social media sites. What I love so much about this book is that it is the perfect blend of commentary related to social media tools and STRATEGY. The New Rules of Marketing and PR is an excellent resource for anyone looking to create or reinvent a business. It's the type of book that you read once from cover-to-cover, dog ear pages and refer to consistently. Another unique aspect of this book is how much emphasis the author placed on content. Scott does a great job explaining the new rules and how they apply to each medium.
Section III, Action Plan for Harnessing the Power of the New Rules, contains chapters 10 You Are What you Publish, 11 Online Thought Leadership to Brand Your Organization as a Trusted Resource, 12 How to Write for Buyers and 13 How Web Content Influences the Buying Process, deal specifically with creating great content. Since the technology businesses employ to communicate and market to the masses has changed, so has the rules and norms governing marketing and public relations. Although the name is already taken, this book could very well be the social media bible. New Rules digs deeper and asserts that your social media sites are nothing if not rich in content. This is key to understand. The biggest lesson conveyed here is that you have to embrace both the new technology and new new methods for using them to be successful in business these days. This book is a must-have for all entrepreneurs and professionals looking to leverage social media. I highly recommend making this a part of your business library.
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